Mitsubishi Pencil Co., Ltd. (President: Eiichiro Gawahara) won the "2019 Best Design Award" sponsored by the Japan Design Promotion Association for the water-based felt-tip pen "EMOTT".
"EMOTT" is a felt-tip pen, mainly for women in their 30s and women in their 30s. Its design purpose is not only to have functional product value, but also emotional value.
"EMOTT" is a word derived from "Emotion". It means English and has the meaning of "expressing according to personal senses and emotions".
[Reason for award] (Judge’s comment)
The colors are well displayed. There is a feeling that the color is emphasized and jumped into my eyes instead of making the whole body a color. Even if you put it in the storage box, it is easy to choose the color. Since the shape is between a circle and a square, it will not roll and is easy to use and use. It also evaluated the color into 8 groups, and proposed the index of the alignment method.
The simple design unified with white and the white unified design highlight the color and blend with the surrounding environment.
●Pen body design Pen body design
Exquisite, the ink color on the part is prominent on the white axis. Rounded square, no corners, it is difficult to scroll even on the table.
Compact shape, easy to carry.
The 5-color protective sleeve is very suitable for pens and protective sleeves and can be placed upright. The 10-color protective cover can stand on its own when the lid is opened, so the pen is easy to take out. The 40-color box is a compact paper makeup box that divides the pen into two rows.
Above: the image using "EMOTT", the bottom: the image of "EMOTT" integrated into daily life